Product Manager · Fintech · Mumbai

Yash
Kaushik

I build fintech products that move the needle, from insurance quote engines to vendor-free KYC platforms. Four years turning complex problems into experiences users actually trust.

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Years in fintech PM
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Drop-off reduction
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Support calls cut
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Products shipped
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Builder. Researcher.
Problem obsessed.

I didn't start as a PM. I started as a founder. At 18, I built Chattore, a loyalty platform for independent restaurants fighting Swiggy and Zomato's pay-to-rank model. We hit thousands of users and 500+ restaurant partners before I made my first big decision: sell.

That call taught me more than any MBA. It set me on a path through recruitment, Web3, and eventually fintech, where I found my groove. I now own end-to-end conversion funnels at HDFC Life and HDFC Ergo, shipping products that handle real money, real claims, and real trust.

I work best at the intersection of user empathy, technical depth, and data. I'll sit with actuarial teams to reverse-engineer 100 insurance products. I'll interview claimants to understand why they're calling 87% of the time. Then I'll build something that makes that call unnecessary.

User ResearchFunnel AnalyticsAI/ML IntegrationKYC/AMLRule EnginesA/B TestingSQL · MetabaseFigma · JIRA

Speed + Transparency

Product variety means nothing if customers can't get clarity fast. A 20-second quote beats a 20-minute pitch every time.

Challenge Defaults

When I took over KYC, every company used vendors. I asked why. The answer, "that's just how it's done," was the opportunity.

Cross-Industry Inspiration

Insurance claim tracking now works like a Swiggy order. The best UX insight often comes from outside your own industry.


Where I've been,
what I've built.

2023 – Present
Product Manager
SoftPixel Solutions · HDFC Life & HDFC Ergo, Mumbai
Own the full quote-to-premium conversion funnel for India's top insurance brands. Delivered 18% conversion uplift, eliminated vendor dependency from KYC, and redesigned claims tracking from 120+ backend stages into 5 human-readable ones.
InstaQuotePehchaan KYCCX Claim TrackerAccount Aggregator
2021 – 2023
Product Manager
HashStudy, Pune
Joined a pioneer of Web3 education in India. Built multi-level conversion funnels, shipped an NFT-based certificate platform adopted by 12+ institutional clients, and created an in-house dev sandbox for visualising blockchain concepts. Improved certificate fraud detection by 90%.
Web3NFT CredentialsOn-chain VerificationEdTech
2020 – 2021
Consultant Product Manager
EaseWebs (now upmyb.com), Pune
Embedded with early-stage startups across fintech, gold-tech, and Web3. Delivered a fintech product end-to-end in 45 days. Built a 1,500-member developer community that solved the agency's freelancer dependency problem. Reduced homepage bounce by 25%.
MVP DeliveryFintechDev CommunityRisk Management
2018 – 2020
Co-Founder & CMO
Chattore, Delhi NCR
Bootstrapped a loyalty and discovery platform for independent restaurants fighting algorithmic suppression by the big aggregators. Grew from 0 to 500+ restaurant partners, thousands of users, and 800 daily visits with a 7-person team. Launched hyperlocal marketing engines and AI-driven lead routing.
Founder0→1Loyalty PlatformFoodTech

Things I've
actually shipped.

Click any product to read the full case study.


How I work.

Product Strategy

  • Funnel conversion ownership
  • Drop-off diagnosis & fixing
  • Repeat user growth loops
  • 0→1 product development
  • GTM planning

Analytics & Data

  • Funnel & cohort analysis
  • A/B experimentation
  • SQL · Metabase · Firebase
  • Behavioural data analysis
  • Dashboard design

AI & Technical

  • AI-first product design
  • ML schema definition
  • Rule engine architecture
  • API optimisation
  • LLM-assisted workflows

Fintech Domain

  • KYC / AML / CERSAI / UIDAI
  • Account Aggregator (Sahamati)
  • NBFC regulations
  • Insurance underwriting
  • Fraud risk scoring

Research & Empathy

  • User interviews (B2C & B2B)
  • Support pattern analysis
  • First-time vs repeat mapping
  • Journey & trust-flow design
  • Competitor benchmarking

Tools

  • Figma · Postman
  • JIRA · Notion
  • Agile methodologies
  • Market research
  • Spec & PRD writing

Got a hard problem
worth solving?

I'm always open to interesting conversations, whether that's a role, a product challenge, or a mutual obsession with fintech and user behaviour. Drop a message and I'll get back to you.